Home / FAQ
Frequently asked questions
Answers about how this fictional firm works — and clear notes about what is real (the website) and what is not (the company).
General
Is Northbeam Advisory a real company?+
No. Northbeam Advisory is a fictional company created purely to demonstrate a complete, content-rich website — for example, to test how a search engine crawls and indexes pages. Nothing on this site describes real products, people, or results.
What does Northbeam do?+
In this simulation, Northbeam is a management consulting firm with three practices: Growth Strategy, Brand Experience, and Data & Analytics. The pages describe how those services might work at a real firm.
Which industries do you work with?+
The demo references healthcare, fintech, mobility, professional services, retail, and SaaS. All client names and sectors are illustrative.
Engagements
How long is a typical engagement?+
It varies by model: Advisory Sprints run 2–6 weeks, Growth Retainers 3–12 months, and Transformation programs 6–18 months.
Do you work remotely?+
Yes. The fictional firm is remote-friendly with hubs in Chicago, Toronto, and Lisbon, and works with clients across four continents.
Who actually does the work?+
A senior-led team. In this narrative, the partners and principals who scope the work also deliver it — no bait-and-switch staffing.
Pricing & billing
How much does it cost?+
See the illustrative ranges on our pricing page. Sprints start around $18,000; retainers from $32,000 per month. These figures are fictional.
Do you offer fixed fees?+
Most sprints are fixed-fee once scope is agreed; retainers are billed monthly.
Is there a lock-in?+
No. Retainers are month-to-month, and clients keep everything produced during an engagement.
Working together
How do we get started?+
On a real site you would reach out via the contact page. Here, the contact form is a demo and does not send anything.
What makes you different?+
The premise of this demo is an integrated team — strategy, brand, and data in one group — that stays through activation rather than handing over a deck and leaving.
Can I reuse this site?+
This is a demonstration artifact. Use it to test crawling, indexing, and search behavior, or as a starting point in a development session.